cinnamon season

Growing up with the name Cinnamon is tough. People tease you. People don’t believe it’s your real name. People think you're a stripper. But no one should be shamed for what makes them unique.

We were asked to work with women named Cinnamon as a means to dethrone pumpkin spice and put cinnamon back in the spotlight for the holiday season. Instead of models, we chose a group of everyday Cinnamons: moms, grandmas, hairstylists, students.

These women were never able to find a keychain, mug, or anything other than a spice bottle with their name on it. So we designed them their very own limited-edition clothing line.

Introducing the Cinnamon Season Collection.

 
Some examples from my retouching

Some examples from my retouching

Art Director: Peter Molnar

Writer: Jake Knudsen

ACD: Conor Champley

ECD: Jeff Anderson

Photographer: Jay Mason

Producers: MJ Soler, Dion Matthews

Print Producer: Don Lagas

Agency: Grey

Press: Washingtonian | PR News Wire