dear normal life

A love letter to normalcy from a world in quarantine.

A brief that started as a social campaign to collect consumer data, evolved into a $500K support effort in helping our communities emerge our best once our time in lockdown ends. A reminder that purpose-driven creative can inspire not only a consumer to take action, but also the brand.

We knew our message resonated when we received over 1 million views on YouTube in less than 24 hours with no paid support.