what’s the best that could happen?
Introducing the crypto rewards card from Gemini. When you get up to 3% back in crypto rewards on every purchase, you’re left with only one question—what’s the best that could happen?
Each ad is also purchasable as an NFT. Essentially, the ads have become the product being sold, and are also doing the selling. So meta.
Over 500K joined the waitlist before the card launched—a win for the brand. The brand then put our creative team at the top of that list—a win for me.
We took over NYC, LA, Miama, Dallas, and SF
Art Director: Peter Molnar
Jr. Art Director: Yea Hee Kim
Sr. Art Director: Paige Whitaker
Writer: Patrick LaBelle
Sr. Writer: Jørgen Sibbern
Creative Director: Johan Leandersson
ECD: Rajeev Basu
CCO: Paul Caiozzo
Producer: Dani Dufresne
Agency: Supernatural
Select Press: Business Insider