what’s the best that could happen?

Introducing the crypto rewards card from Gemini. When you get up to 3% back in crypto rewards on every purchase, you’re left with only one question—what’s the best that could happen?

Each ad is also purchasable as an NFT. Essentially, the ads have become the product being sold, and are also doing the selling. So meta.

Over 500K joined the waitlist before the card launched—a win for the brand. The brand then put our creative team at the top of that list—a win for me.

 
 

We took over NYC, LA, Miama, Dallas, and SF

Art Director: Peter Molnar

Jr. Art Director: Yea Hee Kim

Sr. Art Director: Paige Whitaker

Writer: Patrick LaBelle

Sr. Writer: Jørgen Sibbern

Creative Director: Johan Leandersson

ECD: Rajeev Basu

CCO: Paul Caiozzo

Producer: Dani Dufresne

Agency: Supernatural

Select Press: Business Insider